OWNER'S REPRESENTATIVE VS. A GENERAL CONTRACTOR
A general contractor builds the project. An owner's representative makes sure it's built for you, on your terms. The difference is who each one answers to.
When a General Contractor fits
A trusted contractor is essential - they do the actual building. The question is whether anyone independent is watching the build for you.
When to use a representative
Use an owner's representative alongside the contractor when the budget is significant, you're not on site daily, or you want the build watched by someone paid only by you.
Isn't a general contractor enough on their own?
A general contractor is who you build with, but they're paid to deliver their scope at their margin. An owner's representative works only for you - reviewing bids, controlling payments against progress, and running quality and the snag list independently. The two roles are complementary, not interchangeable.
Does an owner's representative replace the contractor?
No. The contractor builds; the owner's representative protects your interests across the build. S—A / Real Estate coordinates and supervises the contractor and trades on your behalf, from permit to handover, in Tel Aviv.